Jay Z, Kanye West and Rihanna have reportedly secured fragrance deals with a company with ties to Jay, and some are whispering that Beyonce will be next.
The deal was made public late Tuesday (April 7) evening.
The deal was made public late Tuesday (April 7) evening.
Jay-Z, Rihanna and Kanye West all got fragrance deals when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyonce, let's read between the lines on that one.
Products by Ye and Rihanna are likely to hit shelves within two years.
"[We] believe this proactive investment by Jay-Z, Rihanna and Kanye West is an indication to the market place of the underlying value of Parlux," said Chief Executive Neil J. Katz. By securing deals, Katz said the company is doing what it can in a challenging economy and is betting that the celebrity appeal with help boost sales. Parlux plans to roll out the Rihanna and Kanye West products by the summer of 2010.
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