Tuesday, March 18, 2008

NEW MUSIC: ROCKO 'SELF MADE' REVIEW


Review By: Billboard

Last year, Atlanta's Rodney "Rocko" Hill told Billboard that money was his main incentive when he made the transition from artist development executive/producer to rapper.

Today, riches are a recurrent theme on his debut album, which features head-bopping, neck-jerking production from Drumma Boi (Young Jeezy, Yung Joc) throughout. On the guitar-based "This Morning," Rocko daydreams about Ben Franklins, while on the appropriately titled "Hustlin'," he unabashedly admits his fear of going "back to being broke." The obsession is a bit much on tracks like the drum-heavy "Busy," where he claims to be so occupied making money that he can't even talk or walk. But Rocko comes off less avaricious on a dedication to his mother, "Thugs Need Love Too," with an assist from R&B singer/girlfriend Monica, and on the repentant "Karma," where he most effectively demonstrates his storytelling skills.

Check out Rocko's video for his lead single, "Umma Do Me." Peep This!

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