Review By: Billboard
Last year, Atlanta's Rodney "Rocko" Hill told Billboard that money was his main incentive when he made the transition from artist development executive/producer to rapper.
Today, riches are a recurrent theme on his debut album, which features head-bopping, neck-jerking production from Drumma Boi (Young Jeezy, Yung Joc) throughout. On the guitar-based "This Morning," Rocko daydreams about Ben Franklins, while on the appropriately titled "Hustlin'," he unabashedly admits his fear of going "back to being broke." The obsession is a bit much on tracks like the drum-heavy "Busy," where he claims to be so occupied making money that he can't even talk or walk. But Rocko comes off less avaricious on a dedication to his mother, "Thugs Need Love Too," with an assist from R&B singer/girlfriend Monica, and on the repentant "Karma," where he most effectively demonstrates his storytelling skills.
Check out Rocko's video for his lead single, "Umma Do Me." Peep This!
Last year, Atlanta's Rodney "Rocko" Hill told Billboard that money was his main incentive when he made the transition from artist development executive/producer to rapper.
Today, riches are a recurrent theme on his debut album, which features head-bopping, neck-jerking production from Drumma Boi (Young Jeezy, Yung Joc) throughout. On the guitar-based "This Morning," Rocko daydreams about Ben Franklins, while on the appropriately titled "Hustlin'," he unabashedly admits his fear of going "back to being broke." The obsession is a bit much on tracks like the drum-heavy "Busy," where he claims to be so occupied making money that he can't even talk or walk. But Rocko comes off less avaricious on a dedication to his mother, "Thugs Need Love Too," with an assist from R&B singer/girlfriend Monica, and on the repentant "Karma," where he most effectively demonstrates his storytelling skills.
Check out Rocko's video for his lead single, "Umma Do Me." Peep This!
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