NYC Pass On Diddy's Party Deal, Mogul Offers Free Rides On New Years Eve

Although he was unable to skin Time Square's New Years Eve ball in Ciroc blue, Diddy isn't fazed. Instead, he's planning something else for his fellow New Yorkers for the end of the year -- he wants you to get home safe.

According to Diddy's camp, he and Ciroc have teamed up with city Taxi & Limousine Commission and E! Entertainment to give away thousands of free cab rides on December 31st.

"New York is the world's most iconic New Year's Eve City, so let's lead by example and show everyone that a sophisticated holiday celebration doesn't just end when the ball drops, but when everyone gets home safely," the hip-hop mogul said in a statement.

Throughout the evening, Ciroc will have street teams in Times Square handing out debit cards that can be used for taxi rides.

As far as Diddy's $1 million offer to New York City to brand the New Year's Ball, his camp says that the mayor's office decided that the time frame was too small to make it happen. However, they say it may happen next New Year's Eve.