Jay Z Rap Line, "I Will Not Lose" Goes To Court

A copyright infringement lawsuit was filed against Jay-Z and the owner of his Rocawear clothing line by a company who claims they took its trademarked name, "I Will Not Lose."

In March 2007, Iconix Brand Group bought the rights to Jay-Z's Rocawear for $204 million. However, the rapper was named in the suit because of the plaintiff's belief that he still oversees the line's product development, licensing, and marketing.

Last year, Rocawear launched an international “I Will Not Lose Campaign,” where celebs gave accounts of how they overcame personal challenges before reciting the “I Will Not Lose” phrase from Jay-Z's 2001 hit single "Change the Game."

Reggie Tucker, CEO of I Will Not Lose, LLC, claims that his company trademarked the phrase first and was subsequently ignored throughout 2007 after attempts were made to settle the matter out of court, reports Allhiphop.com.

The company's Sept. 18 filing in Georgia Northern District Court seeks an undisclosed amount of damages for the dilution of their trademark.